eQB NOW Nikki Nite has sported a fascinating career predominantly with the one company she’s called her professional home for 15 years, Entercom. The symbiosis between company and employee in this case has been exceptionally rewarding for both parties and in her latest mission as VP of Programming & Operations for Entercom/Austin Nikki faces her biggest challenge yet. It’s all on display in the week’s Cover Story. In Programming to Win, Creativity is obviously an important part of running a successful radio station, but what happens when you hit a mental roadblock or just haven't had the time to focus? Pat Welsh offers a number of suggestions to help you get creative once again. Question of the Week asks: If you hit the lottery what would be the first thing you would purchase? Plus, Hotshots and This Week in FMQB History.
eQB NOW Our Cover Story this week travels to Eastern North Carolina and heritage Top 40 outlet WERO/Bob 933. We check in with Bob APD/MD Gina Gray, who’s been a fixture at the station for the past ten years. For Gina, the gig is not a chore, it’s a source of pride and passion, and together with OM Chris Mann, they have crafted a consistent lineage of success that continuously has Bob in the winning column. In Programing To Win, Is there truly a "red state/blue state" effect on radio usage? Or is it just a matter of media perception? Robby Bridges takes a closer look at this theory. Question of the Week asks: "Professionally speaking, what is your greatest strength and what area do you feel you need to work on more?" In Hot Shots: The Music Industry Unites For A Taste Of Hope In NYC and the FMQB History Page.
eQB NOW This week’s Cover Story features the dynamic career of Sam Milkman, EVP & Senior Consultant for Coleman Insights. The adventures of Sam take him from his early radio days of Eagle 106/Philly and Z100/New York, through his stint of owning and operating mediaEKG, to his most recent conquest with Coleman acquiring his new role and title with the successful research firm. In Programming to Win column, Larry Johnson of Paragon Media Strategies looks at how polling and research works in light of last year's election. What can radio and the ratings industry learn from the polls leading up to Election Day? Question of the Week asks: What’s the biggest risk you’ve ever taken professionally that generated positive results and how did you benefit from it? Plus Hot Shots and the FMQB History page.